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In a recent blog, YouTube's Chief Product Officer, Neal Mohan, has said there are three areas of focus: stopping misinformation before it goes viral, limiting cross-platform sharing of misinformation, and addressing misinformation in languages other than English.

Over previous years, YouTube's responsibility plan on how to manage content on their site has been focused on the 'Four R' approach: Remove, Raise, Reward, Reduce. However, as misinformation has begun emerging faster and spreading more widely than ever, they've seen the need to evolve their plan.

Increasingly, a completely new narrative can quickly crop up and gain views.

Neal Mohan | YouTube Chief Product Officer

YouTube will now ramp up its efforts to train its machine learning systems with a more targeted mix of classifiers, adding keywords in additional languages and information from regional analysts.

They also want to make it harder for people to share borderline videos.

Even if we aren’t recommending a certain borderline video, it may still get views through other websites that link to or embed a YouTube video.

Neal Mohan | YouTube Chief Product Officer

As a result, the company is looking at disabling the share button or making it impossible to embed or link to a borderline video on another site.

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But we grapple with whether preventing shares may go too far in restricting a viewer’s freedoms.

Neal Mohan | YouTube Chief Product Officer

YouTube has consistently been criticised for hosting misinformation, and for not doing enough to limit its spread. Thursday's blog post was the first of a series in which YouTube will share its thinking on difficult issues facing the company.

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