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- Skincare for your butt? Yes, it's a thing says local beauty firm Habitat Culture

- Its beauty line includes the ASSpire butt mask, a Buns Intended Butt Scrub and the Sleeping Booty oil



We all know how important it is to look after our skin, which is why there are so many beauty products out there for our hands, faces, and even our feet.

But a local skincare company has introduced a range of products designed for a much forgotten about part of the body. The bum.

Skincare for your butt? Yes, it's a thing says Habitat Culture - who've been offering scrubs and masks for the posterior for the last couple of years.

Among some of Habitat Culture's products, the ASSpire butt mask, a Buns Intended Butt Scrub and the Sleeping Booty oil.

The company's tagline is 'put your best butt forward'.

CapeTalk's Sara-Jayne King caught up with founder Samuel Lwambwa.

Our butts, our derriere don't get the same care that the rest of our body parts get.

Samuel Lwambwa, Founder - Habitat Culture

The idea for the beauty line came when Samuel's co-founder moved to the US and found several skincare ranges offering products specifically for the butt.

We approached these companies and asked if they had any order requests from customers in South Africa.

Samuel Lwambwa, Founder - Habitat Culture

The answer was yes, but there was a cumbersome fulfilment trajectory to that.

Samuel Lwambwa, Founder - Habitat Culture

In October this year, South Africans rallied behind local singer Makhadzi after a photograph showing some discoloration of her thighs was shared by a photographer in a bid to embarrass her.

The picture had the opposite with scores of women coming out in support of the performer, sharing their own 'imperfections'. Samuel says the incident did lead to an increase in sales of their products.

We did see an increase in orders in the first couple of days after the incident.

Samuel Lwambwa, Founder - Habitat Culture

But he adds that the company's aim is not to promote 'perfection', but rather loving the skin you're in.

If you go on social media, the narrative is 'look at this woman's skin, it's flawless' -that is not our approach - we champion ALL skintypes.

Samuel Lwambwa, Founder - Habitat Culture

ALSO FROM WEEKEND BREAKFAST:Come Dine With Me SA 'We're voyeurs and love watching people nail it or fail it'

This article first appeared on CapeTalk : Suns out, buns out - local firm creates beauty range especially for your butt

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