1. 18:00 - 21:00 THE Bloc Party with Mamohau
  2. 21:00 - 01:00 THE Bloc Party

Freedom Paddle is proud to announce that Prescient has renewed its headline sponsorship of the eagerly anticipated 2021 event, set to take place at the Oceana Power Boat Club in Granger Bay on Freedom Day (27 April).

The partnership entrenches Prescient’s brand association with this world-class event, which continues to attract some of the finest championship-titled Surfski competitors.

Now in its fourth year, the Prescient Freedom Paddle is one of the largest and most unique Surfski races in South Africa incorporating Stand-Up Paddleboards (SUP), prone paddlers and rowing skulls.

The event sees competitors paddling 27km around one of South Africa’s most iconic landmarks, Robben Island, a commemoration of our journey to democracy and freedom.

Prescient’s sponsorship renewal will shape exciting new developments, including brand activations to enhance the event, as well as extensive efforts working with traditional media services to champion the Prescient brand within the competitive paddling arena.

While COVID-19 has inhibited many live sports events around the globe, the Prescient Freedom Paddle highlights the value of resilience and perseverance in these trying times, ensuring that paddlers are able to continue competing and achieving their goals.

2020’s event was an immense success. Despite postponing it from April to October, and inclement weather on the day – which resulted in a 5-hour delay to the start – approximately 250 paddlers were in their Surfskis at the start line. The paddlers’ perseverance and commitment to success resonated profoundly with us as a brand.

Wisahl Ganief, Head of Marketing – Prescient

Prescient’s core values align with the resilience and team camaraderie required for competitive paddling.

Ultimately, the brand is about partnerships, which has underpinned every aspect of the business since its humble beginnings over two decades ago.

While Prescient’s global footprint has expanded, their focus remains as concentrated as ever: to deliver maximum value for clients and leverage their expertise, experience and innovation to help secure the certainty of success their clients desire – especially during uncertain times.

Want to WIN a 2-hour kayak adventure along the Atlantic Seaboard to experience paddling first-hand with 5 of your closest friends? Watch the video below and head over to our Facebook page to answer the following question:

How many times, during The Flash Drive’s epic team-building experience, does the surf ski capsize?

To learn more about this exciting race around one of the most iconic islands in the world, visit www.freedompaddle.co.za and follow Freedom Paddle on Facebook and Instagram.

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