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Often people's lives are centred around social media but where does it fit into your career, how can you leverage it?

Eusebius McKaiser spoke to Transcend Talent Management's MD Zanele Luvuno to find out.

Luvuno says that potential employers can check your social media activity.

At a senior level, we are most certainly checking your social media activity, we will do an audit of your accounts, the type of stuff you are writing. We will do an audit of the major themes, the things you are known for and any potential risk that comes across.

Zanele Luvuno, MD - Transcend Talent Management

We can only access information that is publicly available.

Zanele Luvuno, MD - Transcend Talent Management

Social media helps starts to help organisations really be able to filter. I have got three guys and the assumption is that all three of them can do the job, it boils down to likeability at the end of the day or culture...

Zanele Luvuno, MD - Transcend Talent Management

We may be the kind of organisation that likes the status quo and we are going to say, no, he is going to come in here and be a disruptor, we don't want him, he is not going to fit into our culture.

Zanele Luvuno, MD - Transcend Talent Management

She says authenticity is important but you need to have a level of self awareness. Luvuno says social media is critical to be active on career type portals.

If you are active and you know that one day you will be looking for opportunities or you want to create a profile for yourself, social media becomes important.

Zanele Luvuno, MD - Transcend Talent Management

Click on the link below to hear more...

This article first appeared on 702 : Be careful, potential employers can check your social media activity

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