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Every week The Money Show’s Bruce Whitfield asks a branding and advertising expert to share with him the week’s advertising “heroes” and/or “zeroes”.

This week, Andy Rice critiqued market research in general.

The research industry often gets a bad rap.

Now it’s finally doing some useful stuff, said Rice with his tongue firmly in his cheek.

He looked at examples where the research industry got it right.

Rice specifically discussed three case studies, the latest published by the Harvard Business School.

The study’s conclusion?

Drunk people are better at creative problem solving!

Listen to the interview in the audio below.

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This article first appeared on 702 : Getting drunk improves creative problem solving - Harvard Business School

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